Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies by Min Ding
English | PDF | 2014 | 768 Pages | ISBN : 1461478006 | 10.1 MB
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success―or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry.
