Mastering Email Deliverability: The Comprehensive Guide

Unlock the Secrets to Maximizing Reach, Ensuring Compliance, and Enhancing Email Marketing Performance

What you'll learn

Learn essential email deliverability metrics and their impacts.

Master SPF, DKIM, and DMARC for enhanced email security.

Improve sender reputation through effective practices.

Use AI to predict and improve email engagement rates.

Requirements

Basic Understanding of Email Systems

Basic Computer Skills

Description

Dive deep into the essential world of email deliverability with our meticulously crafted course, "Mastering Email Deliverability: The Comprehensive Guide." This course is expertly designed for digital marketers, IT professionals, business owners, and anyone aspiring to master the art and science of email communication. Through a series of six detailed modules, learners will acquire a thorough understanding of both the technical and strategic facets of email deliverability.Starting with the basics, the course covers fundamental email protocols such as SMTP, POP3, and IMAP, explaining their roles in the email delivery process. It advances into the critical aspects of email authentication with comprehensive discussions on SPF, DKIM, and DMARC, teaching you how to fortify your email security and enhance trustworthiness. You will explore how to effectively manage your sender reputation, a key component in maintaining your email deliverability rates.The course also delves into the legal landscapes of email marketing, offering insights into compliance with laws like GDPR, CAN-SPAM, and CASL, crucial for any business operating in or targeting customers in regulated markets. Additionally, it highlights the transformative impact of AI and machine learning on email marketing strategies—from optimizing send times to personalizing content to boost engagement and conversions.Whether your goal is to enhance your email campaign results, ensure stringent compliance, or leverage the latest technologies, this course equips you with the knowledge and tools necessary for success in the competitive field of email marketing.

Overview

Section 1: Module: 1 Introduction to Email Deliverability

Lecture 1 What is Email Deliverability?

Lecture 2 Importance Of Email Deliverability

Lecture 3 Critical Metrics to Track for Optimal Email Deliverability

Lecture 4 Types of Email Sends

Lecture 5 What are Marketing Emails?

Lecture 6 What are Transactional Emails

Section 2: Module 2: Understanding Email Infrastructure

Lecture 7 Understanding Email Infrastructure like SMTP (Simple Mail Transfer Protocol)

Lecture 8 What is POP3 ?

Lecture 9 What is IMAP ?

Lecture 10 Role of Mail Transfer Agents (MTAs)​

Lecture 11 Role of ESPs (Email Service Providers) in Email Deliverability

Section 3: Email Authentication

Lecture 12 What is Email Authentication?

Lecture 13 What is SPF (Sender Policy Framework)

Lecture 14 What is DKIM in Email Deliverability

Lecture 15 What is DMARC Record in Email Deliverability

Lecture 16 Other Required DNS Configurations

Lecture 17 Tools to Check the DNS Configuration

Section 4: Module 4: Email Reputation - Factors Influencing Email, IP and Domain Reputation

Lecture 18 What is Email Reputation?

Lecture 19 Factors Influencing Email Reputation​ Part 1

Lecture 20 Factors Influencing Email Reputation​ Part 2

Lecture 21 What are Spam Trap Hits

Lecture 22 Monitoring Email Reputation

Lecture 23 Understanding Email Bounces

Lecture 24 Types of IPs to select while sending Email Campaigns

Section 5: Module 5: Legal Compliance and Standards​

Lecture 25 Overview of email-related laws ( CAN SPAM )

Lecture 26 What is GDPR Act ?

Lecture 27 CASL ( The Canadian Anti-Spam Legislation) Act

Lecture 28 Consent and Privacy Considerations in Email Marketing​

Section 6: Module 6 Role of Ai and ML in Email Deliverability​

Lecture 29 Role Of AI and ML in Email Deliverability

Lecture 30 Application of AI in Email Authentication and Fraud Detection​

Lecture 31 Send Time Optimization using AI

Lecture 32 List Hygiene and Management​ using AI

Lecture 33 Application of Ai in Spam Filter Evasion​

Lecture 34 Personalization and Content Optimization​ Using AI

Digital Marketers,Sales Managers,Email Maketers,Small Business Owners