Making The Shift: From Artist To Entrepreneur

Confidently shift from hobbyist to creative entrepreneur with mindset tools, pricing strategies, and authentic marketing

What you'll learn

Shift their mindset from hobbyist to creative entrepreneur with greater confidence and clarity.

Understand the value of their creative work and learn how to price it in a way that reflects its worth.

Develop a personalized business foundation based on their values, goals, and creative strengths.

Create a basic marketing strategy to start building visibility and attracting aligned customers.

Learn the fundamentals of selling their work through both online platforms and in-person opportunities.

Build a resilient mindset to handle the emotional ups and downs of running a creative business.

Develop long-term goals and strategies to grow their creative business sustainably.

Requirements

• No business or marketing experience required—this course is designed for creatives at any stage.

• Bring your creative passion and a willingness to explore new possibilities.

• A journal or notebook is recommended for reflection exercises.

• Optional: a product, service, or idea you’d like to grow into a creative business.

Description

You’re an artist, a maker, a creative—and now you’re ready to turn your passion into a business.But where do you start?Making the Shift: From Artist to Entrepreneur is a mindset-first business course designed to help you confidently transition from creating for fun to building a sustainable, thriving creative business.This course was originally offered as a $500 live coaching program—and now you can access the complete, self-paced version for a fraction of the price.Whether you’re selling handmade goods, visual art, creative services, or exploring new business ideas, this course offers the foundations you need to move forward with clarity and confidence.What You’ll Learn:Shift your mindset from hobbyist to creative entrepreneurPrice your work with confidence and clarityIdentify your ideal audience and connect with them authenticallyBuild a values-aligned business foundationMarket your work in ways that feel true to youSell your creative work online and in personNavigate mindset challenges like perfectionism and imposter syndromeDevelop long-term strategies for creative growth and sustainabilityThis Course is For You If:You’re a creative ready to start or grow a businessYou’ve been creating work, but aren’t sure how to price or sell itYou want support navigating the mindset and strategy behind entrepreneurshipYou value authenticity, alignment, and purpose in your creative workNo business experience required. Just bring your creative passion, an open mind, and a notebook. Let’s make the shift—together.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Module 1

Lecture 2 Recognizing and Overcoming Limited Beliefs

Lecture 3 Cultivating an Entrepreneurial Mindset

Lecture 4 Developing a Growth Mindset

Lecture 5 Developing a Positive Money Mindset

Section 3: Module 2

Lecture 6 The Importance of Self Worth

Lecture 7 Pricing with Confidence

Lecture 8 Communicating Your Value to Buyers

Lecture 9 Overcoming Imposter Syndrome

Section 4: Module 3

Lecture 10 Clarifying Your Vision and Purpose

Lecture 11 Setting Clear Goals and Milestones

Lecture 12 Developing Your Unique Brand Identity

Lecture 13 Building a Sustainable Workflow

Lecture 14 Crafting a Basic Business Plan

Lecture 15 Setting Up Your Creative Business Operations

Lecture 16 Planning and Scaling Your Business

Section 5: Module 4

Lecture 17 Building and Authentic Marketing Message

Lecture 18 Identifying the Right Marketing Channels

Lecture 19 Social Media For Artists

Lecture 20 Building an Engaged Community

Lecture 21 Crafting Marketing Materials

Lecture 22 Collaborating and Networking

Lecture 23 In Person Marketing Strategies

Lecture 24 Tracking and Analyzing Your Marketing Efforts

Section 6: Module 5

Lecture 25 Choosing the Right E-commerce Platform

Lecture 26 Setting Up Your Online Store

Lecture 27 Creating Product Listings That Sell

Lecture 28 Designing a User Friendly Store Layout

Lecture 29 E-Commerce Marketing Essentials

Lecture 30 Managing Orders and Customer Service

Section 7: Module 6

Lecture 31 Preparing for In Person Events

Lecture 32 Engaging With Customers at Events

Lecture 33 Introduction to Wholesale & Consignment

Lecture 34 Pricing and Terms for Wholesale & Consignment

Lecture 35 Approaching Retailers & Building Relationships

Lecture 36 Managing Inventory & Fulfillment for Wholesale/Consignment

Lecture 37 Evaluating Performance & Adjusting Strategies

Section 8: Module 7

Lecture 38 Building Resilience: What to do when things don’t sell

Section 9: Module 8

Lecture 39 Setting Long Term Goals and Visions

Lecture 40 Expanding Income Streams

Lecture 41 Adapting to Market Trends and Customer Feedback

Lecture 42 Enhancing Brand Identity and Customer Loyalty

Lecture 43 Planning for Sustainability and Scaling Up

• Artists, makers, and creatives ready to take the leap into entrepreneurship,• Creatives who want more confidence and structure behind their business,• Anyone looking to build a sustainable creative career with heart,This isn’t a one-size-fits-all approach. Making the Shift is designed to help you find your way—your voice, your vision, and your version of success.