Introduction To Digital Marketing

Learn the basics of online marketing and make your digital footprint!

What you'll learn

You’ll learn how digital marketing works across platforms like Google, Facebook, Instagram, YouTube, and more

Creating your own digital marketing strategy

Run paid ads like a pro

Understand SEO and email marketing

Requirements

There are no barriers - just the willingness to learn!

Description

Are you looking to increase your digital presence through online marketing for your business or simply learn more about how digital advertising works? Whether you are a student who is studying marketing, a business seeking to increase more sales, or an aspiring social media influencer who is struggling with creating on online presence, this course will enable you to learn the basics of digital marketing. The course is designed in a simple, straightforward and digestible format,  divided into short sections that teach you the core fundamentals of online marketing today. The topics we will cover include: * What is digital marketing? - The digital marketing ecosystem, traditional vs digital marketing, setting your goals. * Websites and Landing Pages - The importance of having a website, how to create a simple Website (No Coding Needed!) * Search Engine Optimization basics - SEO keywords and introduction to backlinks.* Social Media and Email Marketing - Creating a social media strategy, social media platforms overview such as Facebook, Instagram, Twitter and TikTok. * Content Marketing - content strategy tips, blogging, videos and visual content* Paid advertising - Google Ads, creating your first ad content. * Analytics and Optimization - Google Analytics, Key Metrics.And much more!You will also be provided with a range of online tools you can use to market yourself as well as a "30 Day Digital Marketing Plan" and advice for freelancers. What are you waiting for? Your digital journey is just one click away!

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Section 1 - What is Digital Marketing?

Lecture 2 Lecture 1

Section 3: Section 2 - Website and Landing Page

Lecture 3 Lecture 2

Section 4: Section 3 - Search Engine Optimization (SEO) Basics

Lecture 4 Lecture 3

Section 5: Section 4 - Social Media Marketing

Lecture 5 Lecture 4

Section 6: Section 5 - Paid Advertising (PPC)

Lecture 6 Lecture 5

Section 7: Section 6 - Email Marketing

Lecture 7 Lecture 6

Section 8: Section 7 - Content Marketing

Lecture 8 Lecture 7

Section 9: Section 8 - Analytics and Optimisation

Lecture 9 Lecture 8

Section 10: Section 9 -Creating a Digital Marketing Plan

Lecture 10 Lecture 9

Section 11: Section 10 - Bonus Tips and Next Steps

Lecture 11 Lecture 10

Beginners to Digital Marketing, students, business owners