Google Analytics 4 Practical Usage

Create and understand the actual reports you need to make smart decisions

What you'll learn

Learn all the new critical metrics available and why they matter

Essential navigation: Learn where the most important elements live and how to manipulate them in meaningful ways.

Customized Reports: Craft customized reports that showcase the metrics crucial to your success.

Acquisition Channel Insights: Understand where your traffic is coming from and how it’s impacting commercial outcomes.

Audience Insights: Understand your audience’s behavior and preferences to fine-tune your strategies.

E-commerce Analytics: Dive into e-commerce metrics to optimize your online store’s performance.

Behavior Tracking: Understand how visitors are interacting with your website and evaluate how to optimize their experience.

Actionable Reporting: Create reports that translate directly into action, boosting your ROI.

Requirements

Some previous Google Analytics experience is preferred but not required

Description

Are you tired of sifting through endless theoretical jargon when all you want is real-world application of GA4? Look no further! Our comprehensive pre-recorded course is designed exclusively for individuals like you who crave hands-on, actionable knowledge.Why Choose This Google Analytics 4 Course?Practical Application, Not Just Theory: Say goodbye to confusion and hello to clarity! This course is laser-focused on providing you with the practical skills needed to conquer Google Analytics 4. No more drowning in vague concepts – you’ll dive straight into creating impactful reports.Learn by Doing: I believe in learning by doing. Throughout the course, you’ll be immersed in a dynamic learning experience where you’ll follow step-by-step instructions to create essential reports. You’ll witness the transformation of raw data into valuable insights right before your eyes.Unlock Key Reports: Uncover the exact reports you need to track performance and make informed decisions. No more trial and error! We’ll guide you through the process of creating reports tailored to your business goals, giving you the tools to take control of your data.Commercial Driven: No vanity metrics here! All reports and insights are driven through the lens of creating commercial value for your brand. You’ll learn how to evaluate performance in ways that will impact your bottom line.

Overview

Section 1: Google Analytics 4 Overview

Lecture 1 Introduction to GA4

Lecture 2 Important metrics and what they mean

Lecture 3 Understanding landing pages

Lecture 4 Goal tracking

Section 2: Getting to know your audience

Lecture 5 A tour of GA4

Lecture 6 Discovering the volume of your visitors

Lecture 7 Building a visitor persona

Lecture 8 Evaluating your audience's device usage

Section 3: How your audience finds you

Lecture 9 Default channel groupings and anaysis

Lecture 10 Evaluating the sources of your visitors

Section 4: Behavior reporting

Lecture 11 Landing pages

Lecture 12 Page behavior evaluation

Lecture 13 Understanding and measuring events

Section 5: Conversion analysis

Lecture 14 How to create events and conversions

Lecture 15 Evaluating conversions on your site

Lecture 16 Understanding ecommerce and monetary value

Inbound marketing teams who want to improve their site's KPIs.,Business owners and founders who want to optimize their website's business impact.,SEO people putting off leveling up in GA4.,Content creators who want to know how their work is making an impact.,People with low to moderate comfort level with GA4 and want to be more effective with the tool.