Advanced Advertising Strategy: Data, Creativity & Ai

Master Market Research, Audience Analysis, Creative Development, and Data-Driven Campaigns for Modern Marketers.

What you'll learn

Master Audience Analysis: Deep dive into segmentation, targeting, and behavior analysis to craft precise campaigns.

Develop Creative Campaigns: Build innovative and emotionally resonant campaigns that connect with your audience.

Utilize AI Tools and Insights: Leverage cutting-edge AI and digital tools to refine audience targeting, messaging, and performance tracking

Plan Multichannel Strategies: Learn to integrate digital and traditional media channels effectively.

Measure and Optimize Performance: Understand metrics, set meaningful KPIs, and iterate campaigns based on real-world data.

Requirements

Marketing Knowledge: A basic understanding of marketing concepts will enhance your experience, though it is not mandatory.

Interest in Advertising: Ideal for professionals aiming to expand their advertising strategy toolkit.

Description

In today’s fast-paced marketing world, staying ahead requires a deep understanding of evolving consumer behaviors, creative problem-solving, and the ability to leverage data-driven insights. "Advanced Advertising Strategy: Data, Creativity, and AI" is designed for marketers and business professionals looking to refine their advertising strategies and drive measurable business results.Key Course FeaturesMarket Research Fundamentals: Learn to uncover valuable audience insights to inform strategic decisions.Target Audience Analysis: Explore advanced segmentation and behavioral targeting to create personalized campaigns.Creative Campaign Development: Master frameworks to build compelling, emotionally resonant messaging.Multichannel Integration: Discover best practices for unifying digital and traditional advertising channels.Performance Measurement: Implement robust measurement frameworks to track success and optimize campaigns.AI and Technological Innovation: Explore tools like Google Analytics, AI-driven customer insights, and ChatGPT for creative brainstorming.Why Learn from Me?With years of experience in advertising strategy and a proven track record of working with top global brands, I bring real-world insights and practical knowledge to this course. I specialize in leveraging data, creativity, and cutting-edge AI tools to craft impactful campaigns that drive growth. As a recipient of more than 30 Effie Awards, I have been recognized for delivering highly effective and innovative advertising solutions. My passion for teaching and hands-on approach ensures you gain actionable skills, not just theory.By the end of this course, you’ll be equipped with the knowledge, tools, and frameworks to create data-driven, creative advertising strategies that resonate with audiences and deliver exceptional results.Enroll Today!Join "Advanced Advertising Strategy: Data, Creativity, and AI" to become a leader in modern marketing strategy. Whether you're crafting campaigns or analyzing results, this course will empower you with actionable knowledge and tools to succeed.

Overview

Section 1: Introduction to Advertising Strategy

Lecture 1 Overview: What Advertising Strategy Is (and Isn't)

Section 2: Defining the Strategic Challenge

Lecture 2 Identifying Core Business Problems

Lecture 3 Hypothesis Development and Analysis

Lecture 4 Using the Business Assessment Guide to Clarify Strategy

Lecture 5 Tools and AI for Problem Identification

Lecture 6 Section Summary: Identifying the Business Problem

Section 3: Advanced Audience Analysis

Lecture 7 Segmentation Techniques: Demographics, Psychographics, and Behavioral Insights

Lecture 8 Top Tools for Understanding and Engaging Growth Audiences in Marketing

Lecture 9 Using AI to Define and Target Growth Audiences

Lecture 10 Section Summary: Targeting Your Growth Audience

Section 4: Creative Campaign Development

Lecture 11 Emotional Marketing: Connecting with Audiences

Lecture 12 Frameworks for Creative Thinking

Lecture 13 Building Effective Advertising Insights with the Three Truths Framework

Lecture 14 Crafting Strategic Briefs for Campaigns

Lecture 15 Leveraging AI Tools for Emotional Connection in Marketing Strategy

Section 5: Performance Measurement and Optimization

Lecture 16 Setting KPIs and Success Metrics

Lecture 17 Utilizing the Measurement Framework Template

Lecture 18 Utilizing Tools for Campaign Tracking

Lecture 19 Summary of Key Strategies for Measuring and Optimizing Marketing Campaigns

Section 6: Top Drivers of Marketing Effectiveness

Lecture 20 Part 1: Brand Size, Creativity, and Share of Voice

Lecture 21 Part 2: Multichannel Strategies and Research

Section 7: Conclusion and Next Steps

Lecture 22 Summary of Key Learnings

Lecture 23 Setting Yourself Up for Continued Growth

Marketing Professionals: Elevate your strategic thinking and execution skills.,Product Managers: Align advertising strategies with product goals for impactful results.,Entrepreneurs and Startups: Build the advertising foundation necessary to grow your brand.,Advertising Strategists: Enhance your ability to craft effective campaigns for diverse industries.,CMOs and Business Leaders: Drive organizational growth through innovative advertising approaches.