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    3. Contemporary Marketing Strategy - 2nd Edition - Dr. Rajagopal

    Contemporary Marketing Strategy - 2nd Edition - Dr. Rajagopal

    Posted By: Maroutan
    Date: 16 Oct 2025 22:37:12
    Contemporary Marketing Strategy - 2nd Edition - Dr. Rajagopal

    Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making Second Edition - Dr. Rajagopal
    English | 2025 | 470 Pages | ISBN: 3031959205 | PDF EPUB (True) | 14.06 MB

    This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.
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