Analysing Web Traffic
Analysing Web Traffic: A Case Study on Artificial and Genuine Advertisement-Related Behaviour
English | 2023 | ISBN: 3031325028 | 292 Pages | PDF EPUB (True) | 58 MB
English | 2023 | ISBN: 3031325028 | 292 Pages | PDF EPUB (True) | 58 MB
This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the share of the artificial, automated activity (ads fraud), as opposed to the genuine human activity.