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    3. Strategic Marketing Management: Principles and Practice

    Strategic Marketing Management: Principles and Practice

    Posted By: hill0
    Date: 5 Nov 2025 12:08:04
    Strategic Marketing Management: Principles and Practice

    Strategic Marketing Management: Principles and Practice
    English | 2025 | ISBN: 3031993667 | 445 Pages | PDF EPUB (True) | 37 MB

    Chapters delve into essential marketing concepts, such as market and customer insights, implementation of effective strategies, global marketing, brand management, and the impact of digital transformation. Real-world examples from leading companies like AstraZeneca, Bentley, and the NHS illustrate how strategic marketing principles can drive long-term growth, while reflective questions throughout the book encourage readers to apply these lessons to their own organizational challenges. Readers will learn how to:
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