Free Gift Inside!!: Forget the Customer. Develop Marketease
Stephen Brown "Free Gift Inside!!: Forget the Customer. Develop Marketease"
Capstone | 2003-11-14 | ISBN: 1841125466 | 300 pages | PDF | 1,2 MB
Capstone | 2003-11-14 | ISBN: 1841125466 | 300 pages | PDF | 1,2 MB
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing
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