ALIGNED: The Playbook for Accelerating AWS Partnerships
ALIGNED: The Playbook for Accelerating AWS Partnerships: Master the AWS Marketplace, Co-Sell Pipeline, and Go-to-Market Execution by Andrew Mackinnon Morris
English | May 15, 2025 | ISBN: 1068210508 | 210 pages | EPUB | 0.46 Mb
English | May 15, 2025 | ISBN: 1068210508 | 210 pages | EPUB | 0.46 Mb
ALIGNED: The Playbook for Accelerating AWS Partnerships
The strategic guide for SaaS founders, CROs, CTOs, and partner leaders scaling through AWS.Are you struggling to gain traction in the AWS Marketplace or wondering why your cloud partnership isn't delivering results?
ALIGNED is your executive playbook for turning an underperforming AWS listing into a high-growth revenue engine.
Written by Andrew Morris, a global partnerships leader and former CRO with 14+ years in the AWS ecosystem, this guide shares the seven-part ALIGNED Framework—a proven, repeatable system for:
- Aligning C-suite support to secure funding and commitment
- Launching a high-impact AWS team and operating model
- Integrating your product and pricing strategy with Marketplace dynamics
- Gearing up with AWS’s internal language, tools, and field sales culture
- Narrating customer stories that drive co-sell and internal AWS advocacy
- Evaluating progress with goal-setting frameworks like OKRs and SMART goals
- Driving a long-term, high-trust partner plan that wins AWS field support
📈 Packed with battle-tested tactics, executive checklists, real-world case studies, and insider tips from AWS veterans, this book shows you how to transform AWS from a passive listing into a strategic channel for scale.
Whether you're a SaaS startup launching your first AWS listing or a late-stage ISV recalibrating your partner strategy, ALIGNED provides the map, mindset, and mechanics to thrive.