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    Marketing Effectiveness

    Posted By: hill0
    Date: 5 Sep 2025 16:28:55
    Marketing Effectiveness

    Marketing Effectiveness: Applying Marketing Science for Brand Growth
    English | 2025 | ISBN: 1398621064 | 346 Pages | EPUB | 5 MB

    Contrary to popular belief marketing effectiveness is not just about the measuring of ROI. The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising. It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow.
    UPWARDS