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    Market and User Research Operations

    Posted By: hill0
    Market and User Research Operations

    Market and User Research Operations: Operationalize Customer Research for Scale and Impact
    English | 2025 | ISBN: 1398620521 | 388 Pages | EPUB | 4.4 MB

    With customers demanding more personalization of experiences, fully understanding the consumer and their experience of your brand or product has never been more important. This, in turn, is increasing the demand for more, higher quality customer insights, and as a result, research teams are under more pressure than ever. However, many companies don't yet fully understand how they can operationalize their research in order to scale consistent and robust research practices, enabling their teams to create more impactful research outcomes that deliver the much needed value to key stakeholders.