How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
English | 2025 | ISBN: 1398619868 | 199 Pages | EPUB | 3 MB
English | 2025 | ISBN: 1398619868 | 199 Pages | EPUB | 3 MB
How to Write a Marketing Planincludes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.