Human-Centered Marketing: How to Connect with Audiences in the Age of AI
English | 2025 | ISBN: 139861940X | 294 Pages | EPUB | 3.3 MB
English | 2025 | ISBN: 139861940X | 294 Pages | EPUB | 3.3 MB
Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders, to build trust and move your audience into the future.