B2B Digital Marketing Strategy, 2nd Edition
B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
English | 2023 | ISBN: 1398610194 | 487 Pages | EPUB | 9 MB
English | 2023 | ISBN: 1398610194 | 487 Pages | EPUB | 9 MB
B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space.