AI and Strategic Communication
AI and Strategic Communication
English | 2026 | ISBN: 1394275404 | 339 Pages | PDF | 6 MB
English | 2026 | ISBN: 1394275404 | 339 Pages | PDF | 6 MB
As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigating the Future offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia, this comprehensive volume addresses the ethical implications, challenges, and opportunities AI presents for individuals, organizations, and society.