The Practice of Government Public Relations
The Practice of Government Public Relations
English | 2022 | ISBN: 1032011920 | 339 Pages | EPUB True | 4 MB
English | 2022 | ISBN: 1032011920 | 339 Pages | EPUB True | 4 MB
Along with such traditional management tools as budgeting, HR, planning, and leadership, The Practice of Government Public Relations, Second Edition demonstrates that the 21st-century government administrator needs new tools to address the changing context of government communication. It provides public managers with an understanding of the uses of public relations as tools to advance the goals of public agencies, including media relations, an informed public, public branding, listening to the citizenry, and crisis management. While no manager can be an expert in all aspects of public administration, this book will help managers know what external communications tools are available to them for advancing the mission and results of their agencies.