The Truth About Green Business

Everything you need to know to green your business and grow your profit.
• The truth about what climate change means for your business
• The truth about running lean and green
• The truth about future proofing your business
 
Simply the best thinking
THE TRUTH AND NOTHING BUT THE TRUTH
 
This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.
 
 “This little book is inspiring in its range and practicality—not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for ‘going green’ at any scale of enterprise.”
CHIP CONLEY, CEO, Joie de Vivre Hospitality
 
“In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.”
JOEL MAKOWER, Executive Editor, GreenBiz.com
 
Introduction     ix
Part I: The Truth About Green Business
TRUTH 1: What is a green business?      1
TRUTH 2: Why green your business?      5
TRUTH 3: How to approach greening your business     9
TRUTH 4: Why now?      13
TRUTH 5: Climate change and your business     17
Part II: The Truth About Green Strategy
TRUTH 6: Profit and purpose     23
TRUTH 7: How green is good enough?      27
TRUTH 8: Green regulations     31
Part III: The Truth About Green Operations
TRUTH 9: Secrets hiding in plain sight     35
TRUTH 10: Eco-efficiency: Good for business and the environment     39
TRUTH 11: Waste? Not! Eliminating non-product      43
TRUTH 12: EcoAudits can guide your course     47
TRUTH 13: Running lean and green     53
TRUTH 14: Carbon footprinting     57
TRUTH 15: Reducing your carbon footprint     63
Part IV: The Truth About Green Marketing
TRUTH 16: Green branding and messaging     67
TRUTH 17: Creating strong EcoLabels     71
TRUTH 18: Green marketing claims     77
TRUTH 19: Reaching conscious consumers     81
Part V: The Truth About Green Products and Services
TRUTH 20: What makes a product green?      85
TRUTH 21: Product take-back     89
TRUTH 22: Product to service     93
TRUTH 23: What makes a service green?      97
Part VI: The Truth About Green Design
TRUTH 24: Biomimicry–learning from life    
TRUTH 25: Reducing your product footprints     105
TRUTH 26: Cradle to cradle     109
TRUTH 27: Design with nature     113
TRUTH 28: Innovation is at the heart of greening     117
Part VII: The Truth About Green Procurement
TRUTH 29: Environmentally preferable purchasing     121
TRUTH 30: Supply chain management and partnerships     125
TRUTH 31: Supplier scorecards     129
TRUTH 32: Clearing the rising bar     133
Part VIII: The Truth About Green Buildings
TRUTH 33: LEED standards for green buildings     137
TRUTH 34: The cost of green building     141
TRUTH 35: Green buildings improve productivity     145
TRUTH 36: Integrative design for green building     149
Part IX: The Truth About Green IT
TRUTH 37: Computers and electronics     153
TRUTH 38: Creating more effi cient data centers     157
TRUTH 39: How IT can drive greening     161
Part X: The Truth About Green Management
TRUTH 40: Engaging employees     165
TRUTH 41: Engaging stakeholders     169
TRUTH 42: Keeping score     173
TRUTH 43: Employee incentives     177
TRUTH 44: Environmental management systems     181
Part XI: The Truth About Green Finance
TRUTH 45: Profit, value, and risk     185
TRUTH 46: Reality-based accounting     189
TRUTH 47: Investing in green and attracting green investment     193
TRUTH 48: Carbon trading and offsets     197
TRUTH 49: Fiduciary duty     201
Part XII: The Truth About Green Futures
TRUTH 50: Certainty in the face of uncertainty     207
TRUTH 51: Scenario planning     211
TRUTH 52: Future proofing     215
APPENDIX A: References     219
Acknowledgments     228
About the Author     229
 
Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407.
APPENDIX B: Resources