The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
C.K. Prahalad, "The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits"
English | ISBN: 0131467506 | 2004 | 401 pages | PDF | 2 MB
English | ISBN: 0131467506 | 2004 | 401 pages | PDF | 2 MB
Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.