Business Analytics: Marketing Data [Released: 11/6/2025]

Posted By: IrGens
Date: Nov. 6, 2025

Business Analytics: Marketing Data [Released: 11/6/2025]
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 52m | 112 MB
Instructor: Nichelle Halstrom

How can you turn marketing data into meaningful insights that drive smarter business decisions and long-term success? In this course, join instructor and marketing analytics consultant Nichelle Halstrom as she shares practical, real-world use cases utilizing free tools like Google Analytics 4, Google Search Console, Google Tag Manager, and Looker Studio. Upon completing this course, you'll be equipped with the skills you need to connect metrics to business goals, evaluate campaign ROI, resolve common data discrepancies, and build sustainable dashboards that support multiple business audiences.

Learning objectives

  • Link analytics for business goals to common KPIs.
  • Identify and fix common data errors and discrepancies.
  • Build dashboards within Looker Studio and Google Analytics 4.
  • Apply user segmentation to analyze web data and improve campaign targeting.
  • Set up scalable reporting using automation tools.
  • Analyze data within Google Search Console, Google Analytics 4, Google Tag Manager, and Looker Studio.
  • Integrate multiple tools within common MarTech stacks.
  • Leverage modern marketing tools and concepts to stay on top of data trends.

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