Kevin Lane Keller, Dr Philip Kotler, Kevin Lane Keller, Philip Kotler "Marketing Management"
Publisher: Pearson Education Limited | English | 2015 | ISBN: 1292092629 | 832 pages | PDF | 41.1 MB
Publisher: Pearson Education Limited | English | 2015 | ISBN: 1292092629 | 832 pages | PDF | 41.1 MB
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.