Digital Marketing Strategy For The Ai & Gen Z Economy

Learn AI-powered marketing, Gen Z behavior, and global digital models to design winning brand strategies

What you'll learn

How to develop a digital marketing strategy that integrates AI, community, IP creation, and cross-cultural narratives.

How to build an iconic digital brand that resonates with Gen Z using culture-driven storytelling and product-centric strategy.

How to turn creative assets and characters into long-term brand equity through IP incubation and content ecosystems.

How to apply social media platform mechanics (like Xiao Hong Shu, TikTok, Instagram) to boost UGC and fan engagement.

How to identify, manage, and co-create with creators, artists, and fans as long-term brand partners—not just freelancers.

How to go beyond traditional advertising and build products that inherently generate emotional connection and virality.

How to scale a brand globally by adapting storylines and aesthetic symbols across multiple cultures and markets.

Requirements

No prior background in marketing, business, or pop culture required

A curious mind and a passion for global consumer trends

Description

（This course contains the use of artificial intelligence.）The rules of marketing are changing. Artificial intelligence is reshaping industries, and Generation Z is rewriting consumer behavior. Traditional brand playbooks no longer work in a world where attention is fragmented, trust is shifting, and culture evolves overnight. To stay competitive, marketers, entrepreneurs, and business leaders need a new strategy—one built for the AI & Gen Z economy.This course, Digital Marketing Strategy for the AI & Gen Z Economy, provides a systematic, MBA-level framework for building brands in the age of disruption. Drawing on global case studies, cutting-edge models, and practical strategy tools, you’ll learn how to design marketing systems that go beyond campaigns—systems that shape culture, influence identity, and scale sustainably.You will explore:How AI is transforming consumer journeys, personalization, and content creation.Why Gen Z’s values, digital habits, and demand for authenticity are redefining brand trust.Global innovations in digital marketing from Asia, Africa, Europe, Latin America, and the U.S.Practical frameworks: cognitive branding, cultural resonance, co-creation, and future scenario planning.By the end of the course, you will not only understand the latest trends—you will be able to apply them to craft future-ready strategies for your business, startup, or personal brand.If you want to lead in the next decade of marketing—not just follow—this course is your blueprint.

Overview

Section 1: Gen Z Decoded – Understanding the Consumers of Tomorrow

Lecture 1 Welcome to Gen Z: Decoding the Consumer Universe of the Next Generation

Lecture 2 Consumption as Expression: From Functionality to Identity Projection

Lecture 3 The Meme Economy: How to Make Your Brand Part of the Social Conversation

Lecture 4 The Emotion Economy and Sensory Hooks: Why Great Brands Must Empathize

Lecture 5 Brand as Grammar: How Gen Z “Decodes” and “Speaks” Brand Language

Section 2: Virality & Co-Creation: Rewriting the Rules of Brand Growth

Lecture 6 The Underlying Logic of Going Viral: Deconstructing the Four-Act Brand Model

Lecture 7 Why Do Brands Go Viral?

Lecture 8 From Seeding to Backlash – How to Launch Safely in a Traffic Spike

Lecture 9 The Power of Co-Creation: Building a User-Driven Brand System with AI and KOC

Lecture 10 Rebuilding Private Domain Strategy

Section 3: AI, Growth & Data: The New Playbook of Smart Marketing

Lecture 11 How Is AI Reshaping Marketing?

Marketing professionals who need to update their strategies to stay relevant in a fast-changing landscape.,Entrepreneurs and startup founders who want to build brands that connect authentically with younger audiences.,MBA students and business learners seeking a structured, global perspective on modern marketing models.,Consultants, strategists, and managers who advise companies on growth, branding, and digital transformation.,Content creators and brand builders looking to master storytelling, community building, and cultural resonance.