Business Canvas & Feasibility Research: Startup Up 101

Master Market Research, Competitive Analysis & Pricing Strategies to Confidently Validate and Launch Your Startup

What you'll learn

Validate your startup idea with proven feasibility research frameworks.

Conduct industry analysis to uncover trends, growth signals, and risks.

Identify your ideal customers, their needs, pain points, and buying behaviors.

Analyze competitors to spot gaps, strengths, and opportunities in your market.

Build data-driven pricing strategies using competitor and cost breakdowns.

Estimate operational costs to understand your real startup financial needs.

Evaluate marketing channels to learn how customers will actually discover you.

Use a scoring system to measure feasibility and decide if your idea is launch-ready.

Requirements

There are no strict requirements or prior experience needed to take this course—it's designed for beginners as well as aspiring entrepreneurs. You don’t need a business degree, advanced research skills, or professional tools to get started. All you need is a business idea you’d like to explore, a willingness to learn, and access to the internet for conducting research. Throughout the course, you’ll be guided step by step with practical worksheets, templates, and real-world examples, making it easy to follow even if this is your very first time doing market or feasibility research. This course lowers the barrier for entry, ensuring anyone with an idea can confidently validate it and take the next step toward building a successful startup.

Description

Do you have a business idea but aren’t sure if it’s worth pursuing? Most entrepreneurs rush to launch without validating their concept—and end up wasting valuable time, money, and energy. That’s where this course comes in.Validate Your Startup Idea: Business Canvas & Feasibility Research is the most comprehensive step-by-step program on Udemy designed to help you confidently assess your idea before you invest. Using proven frameworks and real-world examples, you’ll learn how to analyze your market, understand your customer, evaluate competitors, test pricing models, and create a clear scoring system to determine if your startup is truly feasible.This course isn’t just theory—it’s hands-on. You’ll work through interactive worksheets and guided exercises that walk you through:Business Canvas - Capture a visual overview of your business model using lean startup methodology (value proposition, channels, revenue streams, etc.).Industry Analysis – Spot trends, growth signals, and potential roadblocks in your space.Customer Research – Identify your ideal audience, their needs, and pain points.Competitor Analysis – Evaluate direct and indirect competitors and find your positioning.Pricing & Costing – Compare competitor pricing, calculate your operational costs, and define a sustainable pricing strategy.Marketing Feasibility – Discover how your audience finds businesses like yours and the best marketing channels to reach them.Feasibility Scoring System – Use a structured scoring framework to objectively validate your idea.By the end of this course, you’ll have a data-driven feasibility study for your startup—complete with mini SWOT analyses, market sizing (TAM, SAM, SOM), competitor insights, and pricing breakdowns. You’ll know exactly where your business stands, whether it’s ready to launch, or what needs refining before moving forward.This course is designed for:Aspiring entrepreneurs who want to validate an idea before launchSmall business owners exploring new products or servicesStudents and professionals interested in entrepreneurship, business analysis, or marketingStartup founders preparing to pitch to investors or apply for fundingUnlike other courses that only skim the surface, this program gives you a complete roadmap from idea to validation. Every lesson builds on the last, and every activity ties back to your actual business concept.Why this is the best course on Udemy for feasibility and market research:Comprehensive, structured, and beginner-friendly—even if you’ve never done market research before.Practical, with ready-to-use worksheets, examples, and templates.SEO-optimized content that teaches you the same research strategies successful startups use.Realistic, actionable, and designed to save you from costly mistakes.By the end, you’ll stop second-guessing yourself and start moving forward with clarity, confidence, and a validated plan for your startup.If you’re serious about launching a successful business, this course will give you the tools, knowledge, and confidence to do it right.Enroll today and validate your startup idea with evidence, not guesswork.

Overview

Section 1: Introduction to Startup Feasibility

Lecture 1 Welcome to Your Startup Validation Journey

Lecture 2 Why Feasibility & Market Research Matters

Section 2: Business Canvas (Your Feasibility Foundation)

Lecture 3 Industry & Market Analysis: How This Exercise Flows

Lecture 4 Business Profile (MVP vs Future): Clarify Your Core

Lecture 5 Offerings & Revenue: MVP vs Future Product/Service Map

Lecture 6 Target Customers & Market Locations: Who & Where You Serve

Lecture 7 Competitors & USPs: What Makes You the Best Choice

Section 3: Industry Analysis & Market Sizing (TAM/SAM/SOM)

Lecture 8 Sourcing Credible Data: ChatGPT and Perplexity.ai for research.

Lecture 9 Market Size & Growth: Terms, Forecasts & Focus

Lecture 10 Industry Trends, Needs & Pain Points (Pro Tips Included)

Lecture 11 Industry SWOT: Turn Findings into Strategy

Lecture 12 TAM, SAM & SOM Explained: Models Investors Respect

Lecture 13 TAM/SAM/SOM Walkthrough: Pawfect Companion Example

Section 4: Customer Research & Validation

Lecture 14 Customer Size & Growth: Quantifying Real Demand

Lecture 15 Customer Trends, Needs & Pain Points: Actionable Insight

Lecture 16 Customer SWOT Analysis

Lecture 17 TAM/SAM/SOM Modeling

Section 5: Competitor Research & Positioning

Lecture 18 Competitive Analysis: What to Capture & Why It Matters

Lecture 19 Competitor Deep Dive: Real-World Example

Lecture 20 Competitor SWOT: Position Your Startup to Win

Section 6: Pricing Strategy & Cost Analysis

Lecture 21 Pricing Strategy Essentials: Models, Positioning & Assumptions

Lecture 22 Industry Pricing Trends & Buyer Behavior Insights

Lecture 23 Competitive Pricing Breakdown: How to Outprice Competitors

Lecture 24 Example: Competitive Pricing (Pawfect Companion)

Lecture 25 Operational Pricing: Overheads, COGS & True Delivery Costs

Lecture 26 Example: Operational Pricing + Mini SWOT (Pawfect Companion)

Section 7: Marketing Analysis & Visibility

Lecture 27 Marketing Trends, Needs & Pain Points

Lecture 28 Competitor Marketing Audit: Online & Offline Visibility

Lecture 29 Marketing SWOT: Find Visibility Gaps & Growth Plays

Section 8: Feasibility Scoring System – Bringing It All Together

Lecture 30 Hypothesis & Scoring: Validate Your Startup with Evidence

Lecture 31 Summarize Research & Score Feasibility (5-Factor Guide)

Lecture 32 Example: Feasibility Scoring Breakdown (Pawfect Companion)

Aspiring entrepreneurs who have an idea but need to validate it before investing time or money.,Startup founders preparing for pitches, funding, or investor conversations.,Small business owners exploring new products, services, or expansion opportunities.,Students and professionals interested in entrepreneurship, business analysis, or market research.,Freelancers or side hustlers wanting to test if their concept can scale into a full business.,Innovators and creators looking to understand customer needs and competitive gaps.,Anyone frustrated with guesswork and ready to make evidence-based business decisions.,Learners who want a structured, step-by-step process to turn ideas into validated opportunities.