Development and Dreams: The Urban Legacy of the 2010 Football World Cup

â Post-apartheid South Africaâ s first, major, opening-gambit on the global roulette wheel of international sporting events and marketing exposure happens in 2010.What are the likely costs and benefits, and the social issues? This book includes a balanced and largely unsentimental mix of assessments of South Africaâ s prospects in these regards. It is based upon the most important independent research on this subject.â - Dr Jeff McCarthy, Senior Consultant, Centre for Development and Enterprise â At this moment of economic crisis, political transition and deepening social polarisation, the 2010 World Cup represents a barbed opportunity for South Africa. Given what is at stake, we owe a huge debt to the authors of this comprehensive, engaged and creative work. I have no doubt it will become the touchstone of a much needed national conversation that should be read by all concerned.