Leverage: How to Get What You Deserve

Most people don’t get what they deserve—they get what they negotiate. Leverage: How to Get What You Deserve is not another feel-good motivational book. It’s a tactical manual for anyone tired of being underpaid, overlooked, or outmaneuvered by louder, less capable people.
In this brutally clear and unapologetically direct guide, you’ll learn how power actually works in the real world—whether you’re climbing the corporate ladder, building a business, or protecting your time and energy from being consumed by others. Drawing from principles used in finance, law, military strategy, and high-stakes negotiation, this book teaches you how to build leverage from scratch—ethically, intelligently, and without waiting for permission.
You’ll discover how to shift from being reactive to strategic by using tools like information asymmetry, social capital, time leverage, and psychological framing. You’ll learn how to negotiate from strength even when you’re not the highest-ranking person in the room. Most importantly, you’ll stop hoping to be rewarded for your efforts and start designing systems that reward your value by default.
Whether you’re dealing with clients, investors, employers, or institutions, Leverage teaches you how to shift power dynamics in your favor—without burning bridges or compromising your integrity.
Stop playing fair in a game that rewards strategy. Start using leverage.