Ads to Icons: How Advertising Succeeds In A Multimedia Age by Paul Springer
English | 3 Aug. 2009 | ISBN: 0749456477 | 368 Pages | PDF | 5 MB
English | 3 Aug. 2009 | ISBN: 0749456477 | 368 Pages | PDF | 5 MB
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and analyses their contribution to the continued development of advertising.