Contemporary Research in E-marketing by Sandeep Krishnamurthy
English | Mar 22, 2005 | ISBN: 1591403723 | 347 Pages | CHM | 8 MB
English | Mar 22, 2005 | ISBN: 1591403723 | 347 Pages | CHM | 8 MB
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.