Getting Started In Small Business For Dummies, Third Australian and New Zealand Edition

Ensure success when starting your small business with this must-have introductory guide

Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence.

Create your first business plan — discover how to develop smart business strategies and build a roadmap for success
Learn the legal jargon — protect your ideas and register your business properly
Market your business strategically — establish who your key customers are, research your rivals, and create a killer marketing plan
Take the stress out of bookkeeping — ensure all of your admin is covered, from choosing accounting software to handling petty cash
Master online marketing — explore different ways to reach customers with keyword optimisation and other online tools