Reality in Advertising (repost)

Summary: An advertising classic that is as important and useful today as it was in the sixties
Rating: 5

Rosser Reeves was a dynamic and powerful copywriter one of the few in 1960 inducted into the Copywriters Hall of Fame. There's a reason for that: He knew and practiced reality in advertising. He stripped away the myths that were long held and that are still held today. He provided his clients with the practice of good principles that you'll read in this book.