Marketing Fundamentals - Search Engine Optimization (SEO)

Learn the basics of modern and successful search engine optimization in this comprehensive SEO fundamentals course
In this new, comprehensive SEO fundamentals course, I'll teach you how to use search engine optimization to lay the foundation for a successful long-term online marketing strategy. We’ll start at the very basics of what a search engine is and will end with having a solid and thorough understanding of the entire process of search engine optimization.


SEO is the basis for steady, high-quality traffic that you don't have to pay for and should therefore be a top priority for every website owner.


We’ll begin by looking at the absolute basics – what does search engine optimization even mean, what is a search engine and how do they work?


We will then look at the three processes a search engine must complete to display websites on the search result pages – Crawling, Indexing and Ranking. For each of these steps, we will detail how they work and how we can do our best to support the search engine and be found by searchers on the web.


Afterward, we talk about the critical topic of keyword research. What does our target audience want? What are they looking for? And how can we provide this content for them so that search engines will consider our offer?


On-Page SEO is the next extensive section of the course, where we will begin to get a bit more practical. How can we best offer our content? What are elements we need to now, and how do we implement them correctly?


We’ll even get a bit more technical here. Look at how websites actually work and how we can work together with developers and web admins to make our website the absolute best.


Finally, we talk about how we can get our content and our website out there with link building. This way, we can make sure that all the effort we put into content, structure, and website optimizations pays off, and we can reap the well-deserved reward for our work in the form of qualified organic traffic from search.