Business Development: Processes, Methods and Tools (2nd Edition)
Business Development: Processes, Methods and Tools (2nd Edition)
English | 2023 | ISBN: 3658388439 | 267 Pages | PDF EPUB (True) | 6 MB
English | 2023 | ISBN: 3658388439 | 267 Pages | PDF EPUB (True) | 6 MB
This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.