Starting, Running and Growing a Web Design Business [repost]

Roadmap for running a six-figure web design business while traveling the world from two entrepreneurs.

Running a web design business is an amazing entrepreneurial springboard to other opportunities.

Both of us, Zach Swinehart and Rob Cubbon, started web design businesses and successfully removed ourselves from the day-to-day running of the business and built teams. This has enabled us to scale our revenues to over six-figures each. We both travel while working on our lifestyle businesses.

But it wasn't always easy! We've both had challenges along the way and therefore we will talk about every stage of the web design business: setting up, getting clients, running and, eventually, growing.

Firstly we explain how you can start your business:
how to think of a name and domain name for your business
how to set up a business’s finances
action steps for building or improving your website
how to differentiate and determine your niche
and setting business goals for the future

Then we give you great ideas about finding clients:
long term strategies like blogging and building online authority as well as networking to get clients
How to incentivize word-of-mouth referrals
We’re also going to give you some quick win ideas so you can get clients now!
Craig’s List
BNI
Cold calling
purchasing leads
and what to say on the sales call

With those clients safely in the bag, we go on to how to successfully run the business:
how to map out and clarify the project scope
how to simplify the dialog with the client to minimize problems
we have sample proposals, contracts and invoices for you to download and instructions on how to proceed through the project and how to ensure you're paid properly and on time

Finally we’ll talk about growing the business:
How you can pivot the web design business to earn more passive income through digital product sales.
And how you can outsource and remove yourself from the business so that you can scale the business and do less of the work yourself so you are free to live the amazing lifestyle that we enjoy.

As you can see, this course gives you a behind-the-scenes look at the exact strategies Zach and Rob have employed to build fantastic lifestyle businesses. So what are you waiting for? Come join us!!

What are the requirements?
nothing

What am I going to get from this course?
Over 39 lectures and 4.5 hours of content!
Start implementing our roadmap to grow your 6-figure website design business and work from anywhere
Set up a new business with a great domain name
Know exactly what your web design business website should contain
Understand the niche, audience and goals for your business
Know all the best ways to get new clients
Learn how to run a web design business either part or full time
Find out how to set up systems and processes so that you can remove yourself from the busienss

What is the target audience?
For anyone who wishes to start a business (web design is NOT taught in the course)
For anyone who is currently running a web design business who wants more clients, better work practices and wants to scale their business

Curriculum
Section 1: Introduction To The Course
Lecture 1 Introduction 04:08
The benefits of the course.

Section 2: Starting A Web Design Business
Lecture 2 Introduction To This Section 01:37
An introduction to this section about starting your business. "ACTION" is the most important thing!

Lecture 3 Deciding On A Business Name Or A Domain Name 04:48
Many of you will already have domains and websites. However, if you're just starting out, here are some important considerations and tools for you to use to decide on a domain name. PDF of slides available for download.

Lecture 4 Thinking Of Yourself As A Business 02:51
There is a mindset shift needed to think of yourself as a business not as a hired freelancer that exchanges hours for dollars. PDF of slides available as a download.

Lecture 5 Action Steps: Building Your Website – Tips To Improve It 04:17
This is an action step for you to take away. You always need to be improving your site. Here are some quick wins for you to do in order to attract more clients.

Lecture 6 Determining Your Niche In Terms Of Keywords You Can Target 07:12
This video shows you how to determine your niche and keywords in terms of "WordPress web designer London" for example. This ties up with a later video in the next section on blogging and getting clients. Watch out for that one.

Lecture 7 Differentiating Is So Important: Here's How You Do It 10:05
Differentiating yourself from the competition

Lecture 8 Discussing, Determining and Dreaming Your Business Goals 05:19
Even if you're starting out it's important that you have a clear set of business goals to aim for.

Lecture 9 Conclusion To This Section 01:33
In this conclusion to this section about starting your web design business we highlight the key takeaways for this section.

Section 3: How To Get Great Clients For Your Web Design Business
Lecture 10 Introduction To This Section 02:27
Introduction to this section on getting clients for your web design business.

Lecture 11 Blogging – Free And Easy Way To Get Clients 04:36
This is a long game but it will serve you so well in the long run.

Lecture 12 Referrals Are The Best Way To Get Clients – Here's How You Get Them 08:47
How to incentivize referrals.

Lecture 13 Meetups, Conferences And Face-to-Face Networking 04:12
How to get business from networking events.

Lecture 14 Craigslist – Lots Of Available Leads That Are Ready To Act 10:21
How to get work from Craig's List

Lecture 15 BNI – You WILL Get Local Business This Way 04:12
Business Network International (BNI) is an organization which is "the world's largest referral organization" with over 185,000 members worldwide. How to get local business from the BNI.

Lecture 16 Cold Calling – Scary But Guaranteed To Work, Here's How You Do It 10:50
What to say when cold calling.

Lecture 17 Purchasing Leads 06:20
Purchasing leads and converting.

Lecture 18 General Sales Tips, Tools, and Efficiency 14:30
Essential tips and tools that will see you convert leads like a pro.

Lecture 19 The Sales Cycle & The Sales Call Itself 13:52
The strategy and route you take to convert a lead into a customer.

Lecture 20 Conclusion To This Section 03:01
Conclusion to the section about getting clients

Section 4: How To Run Your Web Design Business
Lecture 21 Introduction To This Section 02:58
Introduction to the section about running your web design business.

Lecture 22 Rob's Mapping Out The Project Scope 06:45
Sample web design questionnaire as a DOC and PDF is attached to this lecture. An example of an online questionnaire is also available at robcubbon.com/scope

Lecture 23 Zach's Mapping Out The Project Scope 19:46
Zach walks you through his Basecamp project template.

Lecture 24 Rob's Pricing Guide – Do This And You'll Make More Money! 06:04
Essential rules for pricing.

Lecture 25 Zach's Pricing Guide – Do This And You'll Make Even More Money 20:18
Zach talks about the complicated area of pricing.

Lecture 26 Talking To Clients – What To Say And What Not To Say 03:32
What to say to the client

Lecture 27 Project Stage Flow 12:52
Flow between design -> dev -> live -> post-live
Lecture 28 Web Design Proposal 04:25
This stage isn't necessary every time. However, a Word doc of a website proposal is attached if needed.

Lecture 29 Web Design Contract – This Will Solve 99.9999% Of All Problems Before They Start 04:34
A sample web design contract in Microsoft Word document format is available for download with this lecture.

Lecture 30 How To Charge The Client – Do This And You'll Get Paid! 04:36
The best ways to get paid quickly!

Lecture 31 The Essential Tools For A Web Design Business 10:49
The essential tools for a web design business according to Rob and Zach.

Lecture 32 Conclusion To This Section 02:20
Conclusion to the section about running your web design business.

Section 5: How To Grow Your Web Design Business
Lecture 33 Introduction To This Section 00:36
Introduction to the section about growing your web design business.

Lecture 34 How To Scale Your Web Design Business 14:02
Zach shows you how to scale your business.

Lecture 35 How To Leverage Yourself If You Wish To Stay Solo At The Moment 06:59
How to leverage yourself as a solo web designer without getting staff.

Lecture 36 Removing Yourself From The Business So That It Runs Without You 06:14
Lecture 37 How To Pivot Your Business Towards Passive Income & Recurring Revenue 05:51
There are a multitude of business opportunities that present themselves when you have a base of a web design business.

Lecture 38 Conclusion To This Section 01:33
Conclusion to the section about growing your web design business.

Section 6: Conclusion To The Course
Lecture 39 Conclusion To The Course 08:44
Please watch this video and please take action! This course means nothing if you don't act on it and we would love you to start and grow your business like we have. Please feel free to ask any questions and show us what you've done as a result.

also You can watch my other last: Business-posts