Neuroeconomics: A Guide to the New Science of Making Choices
Oxford University Press | 2008 | ISBN: 0195305825 | Pages: 240 | PDF | 1 MB
Oxford University Press | 2008 | ISBN: 0195305825 | Pages: 240 | PDF | 1 MB
As technology has opened new windows into the brain, it has revealed a great deal about what happens there when people make decisions about money. These revelations have given rise to a new field, called neuroeconomics.