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Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning by Corey Peck

Posted By: Free butterfly
Date: 9 Jul 2015 09:11:50
Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning by Corey Peck

Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning by Corey Peck
English | Dec 28, 2004 | ISBN: 0849327296 | 325 Pages | PDF | 2 MB

Focusing on cross-functional coordination and knowledge integration, Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning introduces many of the complexities facing many pharmaceutical firms. The book examines issues surrounding utilization of information, consistency of assumptions, and the need for processes that integrate various functional areas

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