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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads (repost)

Posted By: Veslefrikk
Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads (repost)

Lance Loveday and Sandra Niehaus, "Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads"
Ne w R iders | 2007 | ISBN: 0321489829 | 216 pages | PDF | 10,8 MB

Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?