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Emotional Design: Why We Love (or Hate) Everyday Things

Posted By: igor_lv
Emotional Design: Why We Love (or Hate) Everyday Things

Emotional Design: Why We Love (or Hate) Everyday Things - Donald A. Norman
2005 | ISBN: 0465051367 | EPUB | 257 pages | 11 Mb

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.