Lynda - Foundations of Logo Design (repost)
Lynda - Foundations of Logo Design
MP4 | Video: 960x540 | 160 kbps | 48 KHz | Duration: 02:32:17 | 1.2 GB
Genre: eLearning | Language: English
MP4 | Video: 960x540 | 160 kbps | 48 KHz | Duration: 02:32:17 | 1.2 GB
Genre: eLearning | Language: English
Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the nitty-gritty, like quotes and contracts, and critical design decisions involved in building a brand identity package. Learn to define your client's expectations before the project begins with customer briefs and mood boards. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.
Introduction 6m 4s
Welcome 1m 11s
What is logo design? 4m 20s
Using the exercise files 33s
1. The Client 21m 36s
The client introduction 1m 5s
Gauging perceptions 9m 21s
Determining scope of work 2m 19s
Auditing a request 2m 46s
Quoting a project 4m 22s
Establishing terms and agreements 1m 43s
2. Project CSI 15m 12s
An introduction to Project CSI 1m 49s
Profiling clients via customer creative briefs 3m 27s
Asking follow-up questions 2m 16s
Developing a brand name 3m 23s
Communicating through mood boards 1m 46s
Slow-boiling ideas 2m 31s
3. Exploratory Process 20m 42s
Exploratory process intro 2m 32s
Concepting methods: Shape association 3m 37s
Picking appropriate styles 3m 16s
Ideation through sketching 2m 9s
Isolating directions 1m 56s
Challenge scenario: Create a logo for "Adnyl" 1m 42s
Solution: Author logo for "Adnyl" 5m 30s
4. The Design Process 33m 8s
Design process introduction 1m 42s
Refining and removing the guesswork 2m 41s
Creative craftsmanship 2m 10s
Good logo attributes 5m 46s
Crafting a visual identity 8m 24s
Crafting a visual identity: Typography 5m 13s
Crafting a visual identity: Shape, form, and detail 5m 8s
The fresh eyes effect 2m 4s
5. The Pitch 9m 58s
Pitching your work 53s
Using close-to-final comps 1m 37s
Presenting brand systems 2m 5s
Sharing a vision 2m 55s
Writing a design rationale 2m 28s
6. Gathering Feedback 17m 48s
Client feedback 56s
No Frankensteining 2m 16s
What to do when a client rejects your design 3m 12s
Design batting average 3m 6s
Using persuasion techniques 3m 53s
When a project changes course 2m 10s
Island of Misfit Logos 2m 15s
7. The Launch 10m 26s
Launching a visual identity 33s
Style guides made simple 3m 33s
Developing a brand narrative 2m 35s
Managing a brand 3m 45s
8. The Design Process 16m 27s
Inspiring logo designers 3m 16s
Luke Bott 2m 2s
Paul Howalt 2m 2s
Carlos Fernandez 1m 26s
Tim Frame 2m 3s
Joe Bosack 3m 13s
Art Chantry 2m 25s
Conclusion 29s
Next steps 29s
Welcome 1m 11s
What is logo design? 4m 20s
Using the exercise files 33s
1. The Client 21m 36s
The client introduction 1m 5s
Gauging perceptions 9m 21s
Determining scope of work 2m 19s
Auditing a request 2m 46s
Quoting a project 4m 22s
Establishing terms and agreements 1m 43s
2. Project CSI 15m 12s
An introduction to Project CSI 1m 49s
Profiling clients via customer creative briefs 3m 27s
Asking follow-up questions 2m 16s
Developing a brand name 3m 23s
Communicating through mood boards 1m 46s
Slow-boiling ideas 2m 31s
3. Exploratory Process 20m 42s
Exploratory process intro 2m 32s
Concepting methods: Shape association 3m 37s
Picking appropriate styles 3m 16s
Ideation through sketching 2m 9s
Isolating directions 1m 56s
Challenge scenario: Create a logo for "Adnyl" 1m 42s
Solution: Author logo for "Adnyl" 5m 30s
4. The Design Process 33m 8s
Design process introduction 1m 42s
Refining and removing the guesswork 2m 41s
Creative craftsmanship 2m 10s
Good logo attributes 5m 46s
Crafting a visual identity 8m 24s
Crafting a visual identity: Typography 5m 13s
Crafting a visual identity: Shape, form, and detail 5m 8s
The fresh eyes effect 2m 4s
5. The Pitch 9m 58s
Pitching your work 53s
Using close-to-final comps 1m 37s
Presenting brand systems 2m 5s
Sharing a vision 2m 55s
Writing a design rationale 2m 28s
6. Gathering Feedback 17m 48s
Client feedback 56s
No Frankensteining 2m 16s
What to do when a client rejects your design 3m 12s
Design batting average 3m 6s
Using persuasion techniques 3m 53s
When a project changes course 2m 10s
Island of Misfit Logos 2m 15s
7. The Launch 10m 26s
Launching a visual identity 33s
Style guides made simple 3m 33s
Developing a brand narrative 2m 35s
Managing a brand 3m 45s
8. The Design Process 16m 27s
Inspiring logo designers 3m 16s
Luke Bott 2m 2s
Paul Howalt 2m 2s
Carlos Fernandez 1m 26s
Tim Frame 2m 3s
Joe Bosack 3m 13s
Art Chantry 2m 25s
Conclusion 29s
Next steps 29s
Lynda - Foundations of Logo Design (repost)
