Lynda - The Science of Logo Design | 543MB
Duration: 0h 45m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 44.1KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
Logo design requires artistry, but did you know your logos can also benefit from science? William Lidwell introduces the whys behind well-known guidelines and even debunks a few outdated design myths along the way. He reviews the 4 principles that make a logo ARMM'd for use: attention, response, meaning, and memory. Use these tips to bring scientific rigor to your logos and start designing on evidence, not industry hearsay.