Tags
Language
Tags
March 2024
Su Mo Tu We Th Fr Sa
25 26 27 28 29 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 1 2 3 4 5 6

International Business: Strategy and the Multinational Enterprise

Posted By: Fedrick009
International Business: Strategy and the Multinational Enterprise

John B. Cullen, K. Praveen Parboteeah "International Business: Strategy and the Multinational Enterprise"
Routledge | 2009-07-10 | ISBN : 0415800579 | Pages: 500 | PDF | 10.58 MB

A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies.


Depositfiles

Megaupload