Title Market Response Models: Econometric and Time Series Analysis
Title Market Response Models: Econometric and Time Series Analysis
Springer; 2nd edition | March 31, 2001 | ISBN-10: 0792378261 | 520 pages | PDF | 6.4 Mb
Springer; 2nd edition | March 31, 2001 | ISBN-10: 0792378261 | 520 pages | PDF | 6.4 Mb
A text for graduate students in marketing, providing a source of information on the use of market response models for planning and forecasting. Also useful as a reference for companies looking to develop a competitive edge through the use of market forecast models, or those in need of an update on the research in this area.