Managing Global Innovation: Uncovering the Secrets of Future Competitiveness (repost)
Roman Boutellier, Oliver Gassmann, Maximilian von Zedtwitz, "Managing Global Innovation: Uncovering the Secrets of Future Competitiveness"
3rd edition | English | 2008-04-16 | ISBN: 3540254412 | 730 pages | PDF | 11 mb
3rd edition | English | 2008-04-16 | ISBN: 3540254412 | 730 pages | PDF | 11 mb
What are the secrets of competitive R&D on a global scale? Based on empirical research with hundreds of R&D executives from more than 80 companies amd 1000 R&D laboratories, the authors present new concepts and trends in global R&D management.
Case studies from 22 best-practice companies illustrate how to put these concepts into practice. Adding new examples and management models, this third edition has been completely revised and updated incorporating emerging themes in R&D such as intellectual property management, innovation in China and India, technology listening posts, and leading R&D centers.