Shift: A User's Guide to the New Economy

“Shift is a powerful work full of insight stemming from Haydn Shaughnessy’s formidable powers of observation and research.”

—Patrick Reynolds, Chief Strategy Officer, Triton Digital

There is a new economy growing all around us. Whether you own a business or lead one, are a freelancer or employee, are beginning a career or working your way up the ladder, Shift provides a guide to the major changes that are reshaping the economy and our lives. Haydn Shaughnessy spells out why the current economic transformation is different from anything that preceded it.

The digital economy is not just about new technology. Dramatic changes are taking place in how people work together, how they think about society and wealth, and the risks and options they face in employment and business. Haydn draws a detailed picture of new power groups that are driving this new economy—turning rapid innovation into real-time disruption.

These power groups are rendering governments increasingly irrelevant in their traditional job creation and economic growth roles, and putting more demands on companies, online communities, and individuals.

Shift is essential reading for anyone who wants to understand the digital revolution that is changing economic policy, work, and prosperity for the vast majority of people. It is a survival guide for the 21st-century economy.