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The Balanced Scorecard: Translating Strategy into Action by Robert S. Kaplan [Repost]
![The Balanced Scorecard: Translating Strategy into Action by Robert S. Kaplan [Repost]](https://pixhost.icu/avaxhome/59/81/00298159.jpeg)
The Balanced Scorecard: Translating Strategy into Action by Robert S. Kaplan
English | September 1, 1996 | ISBN: 9780875846514 | 329 pages | PDF | 16 MB
English | September 1, 1996 | ISBN: 9780875846514 | 329 pages | PDF | 16 MB
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard–financial measures, customer knowledge, internal business processes, and learning and growth–offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures.