Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance (repost)
Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance
Pharmaceutical Press | 2007-10-27 | ISBN: 0853697175 | 218 pages | PDF | 1,3 MB
Pharmaceutical Press | 2007-10-27 | ISBN: 0853697175 | 218 pages | PDF | 1,3 MB
Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries.