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Annual Reports: Delivering Your Corporate Message to Stakeholders (repost)

Posted By: arundhati
Annual Reports: Delivering Your Corporate Message to Stakeholders (repost)

John Stittle, "Annual Reports: Delivering Your Corporate Message to Stakeholders"
2003 | ISBN-10: 0566084945 | 288 pages | PDF | 4 MB

All companies and also many other organizations are legally required to produce an annual report. Over the years the purpose, nature and content of annual reports have dramatically changed. Increasing numbers of companies are realizing that the annual report is not just concerned with producing legal and accounting information.

More significantly, companies can use their annual report to communicate corporate messages and to promote influential images and themes to a wide range of leading stakeholders such as shareholders, employees, bankers, customers and the general public. But how is this to be done effectively? This book concentrates on ensuring that the "corporate message" is communicated to stakeholders in a way that maximizes the value of the annual report and outlines how this might best be achieved. It explains the importance not only of the quantitative (accounting) information but also the qualitative content such as the chairman's statement, directors' report, operating and financial review, explanatory notes and so on.