Microeconomics for MBAs: The Economic Way of Thinking for Managers (repost)
Microeconomics for MBAs: The Economic Way of Thinking for Managers by Richard B. McKenzie, Dwight R. Lee
English | 2006 | ISBN: 0521859816 | 716 pages | PDF | 8,3 MB
English | 2006 | ISBN: 0521859816 | 716 pages | PDF | 8,3 MB
This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues.
'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates.