Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations
Harry A. Freedman, "Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations"
Wiley; 2 edition | English | 2007-02-02 | ISBN: 0471703338 | 242 pages | PDF | 1.5 mb
Wiley; 2 edition | English | 2007-02-02 | ISBN: 0471703338 | 242 pages | PDF | 1.5 mb
Regardless of the kind of big event your organization has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook. Now in a Second Edition, Black Tie Optional demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters.
Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to:
- Decide on the best kind of event for your organization
- Select the best location and date for your event
- Develop budgets
- Reach and book celebrities
- Create invitations and get publicity
- Set ticket prices
- Organize and motivate your committees
This handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. Black Tie Optional is destined to become your dog-eared blueprint for making money and allies in the name of your cause.