Content Strategy for the Web (Repost)
Kristina Halvorson, "Content Strategy for the Web"
2009 | ISBN: 0321620062 | 192 pages | PDF | 10,9 MB
2009 | ISBN: 0321620062 | 192 pages | PDF | 10,9 MB
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?