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Search Analytics for Your Site (Repost)

Posted By: hotspot
Search Analytics for Your Site (Repost)

Search Analytics for Your Site by Louis Rosenfeld
Publisher: Rosenfeld Media, LLC; 1st edition (July 6, 2011) | ISBN: 1933820209 | English | PDF | 373 pages | 47 MB


Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
Testimonials

"Search is one of those mission-critical aspects of every web site that is sadly all to often forgotten until the damage has already been done. Lou, on the other hand, is one of those guys who understands search analytics and the opportunity associated with digging into the nuance of customer and search behaviors to mine for organizational gold. In Search Analytics for your Site, Lou lays out pretty much everything you need to know to mine for that gold and convert it into positive customer experience on your site."
Eric T. Peterson, Founder and Author, Web Analytics Demystified

"Clients have asked me countless times to pretty up their search results page design, as if this would distract users from realizing that they're getting lousy results. That's no longer necessary, thanks to Lou's book."
Karen McGrane, Managing Partner, Bond Art + Science

Lou Rosenfeld wears two hats.

As an information architecture consultant, he helps Fortune 500s and other large, highly political organizations make their messy information easier to find. His past clients include PayPal, Caterpillar, Ford, The Centers for Disease Control, SIGGRAPH, AT&T, and Borders. With Peter Morville, Lou is co-author of Information Architecture for the World Wide Web (O'Reilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review, Internet World, and CIO magazines. He is co-founder of the Information Architecture Institute and UXnet, the User Experience Network. Lou blogs at louisrosenfeld.com.

As a publisher, Lou founded Rosenfeld Media, so that there would be at least one publishing house dedicated to serving the needs of the growing community of user experience practitioners. In its short life, the company has published such seminal titles as Luke Wroblewski's Web Form Design and Storytelling for User Experience by Whitney Quesenbery and Kevin Brooks. Lou's book is the eighth title that Rosenfeld Media has published, and about a dozen more should be available by 2013.

Lou holds a Masters in Information and Library Studies and a B.A. in History, both from the University of Michigan.


My AH Blog


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